E-commerce store packaging is a marketing tool. It is also one of the expressions of the brand image that requires a lot of strategy.
Why should you have to get custom packaging?
Create a great first impression
Online shopping creates somewhat uncertain expectations of something that is new to most people. When the consumer opens the box, they may experience a mixture of feelings such as excitement, rush and joy.
It is important to remember that time is short to make a good impression because the rush to open the box is unavoidable. Therefore, it is necessary that the e-commerce packaging is captivating right from the start.
Original package
It doesn’t look that exciting, just a plain white box with ugly graphics and a “Made in China” heading.
It doesn’t really seem like a valuable product.,
Give your customers something to remember
It must also be able to stay in the consumer’s mind and create a connection with the brand. The first contact is crucial for your brand to be remembered.
Custom packaging is a great way to brand your store. Besides branding, you will also make your store more unique.
Build better product protection
As explained above, packaging has many functions, the most important being to protect the product it contains, but it must also enable handling and commerce. It also acts as a marketing strategy for a brand.
Increase perceived value of a product
Research from smithers shows that the total value of e-commerce packaging reached US$37.5 billion in 2019. The global market is growing at a rate of 14% per year and is expected to almost double to US$63.3 billion by 2023.
Premium packaging and shipping improves overall brand perception. When it comes to shoppers, 61% of them said premium packaging makes a brand seem more upscale.
That makes sense considering 49% of shoppers say that when they receive nice packaging, they are more excited about the brand.
Get more shares on social media
Custom packaging can be a great way to spread the word about your products on social media. Instagram is filled with creative packaging photos.
Create hashtags for your brand (and have them printed on your boxes), then share pictures of excited customers posing with your beautiful packaging.
Consider adding custom packaging to your branding and marketing plans. Colorful or eye-catching packaging with your brand name and logo creates high brand recall.
Build an eco-friendly product package
According to McKinsey, one out of four consumers say they are planning to focus more on environmental issues and will pay more attention to social aspects in their shopping behavior.
83% of consumers now prefer positive activism, showing support for companies by buying from them, rather than avoiding those whose practices they disagree with.
This means that consumers will continue to shop online and make purchases that are more environmentally-friendly.
Eco-friendly packaging is becoming a best practice for many fast-growing online businesses. It refers to only using designs and packing materials that minimize the impact on the environment.
You can build an eco-friendly product packaging strategy that aligns with your brand’s values by opting into only using recyclable and biodegradable packaging options that you can customize as well.
Ship2eu provides brown kraft paper carton sealing tapes self adhesive strong eco packaging
Important aspects to consider with E-commerce packaging
Offer product delivery services for e-commerce businesses usually handle a significant volume of packages, so fragile or easily foldable packaging is not a good idea.
For this reason, companies like amazon rely on repackaging, which is secondary packaging that protects and secures the primary packaging.
Another aspect to consider with e-commerce packaging is that delivery companies often have different prices for different packaging volumes.
Some charge by volume, others by weight. You need to consider each of these factors to decide which supplier to work with so that the final cost to the consumer is not too high.
Meanwhile, asking the supplier to pack your order into custom packaging always demands high MOQ, which is often too much of a hassle.
However, don’t worry. Ship2eu will help you to get custom packaging for your products.
